okay, so I'm giving in

Here's the newest one, just because of the surprise at the end, which makes sense really if you watch the whole thing...

Ambition to Create Novel Expression Underwear Autumn/Winter 2009:


I think it's interesting to note that Acne Underwear only produces underwear for men. now, there's a flip-flop on the lingerie business if there ever was one, seeing how there's a very limited market for fancy underwear for men. Time magazine even called it "weird." But some people are even starting whole lines surrounded by that concept, so there must be something to it...

I was going to post the new Acne underwear campaign

Remember the Spring/Summer 2009 campaign?

But then I found this one from Fall/Winter 2008.



It's Freddie Stroma:

(via)

AKA Cormac McLaggen:

(via)

Whodathunkit?

strangest thing is the lack of music or sound

ACNE, better known for jeans and magazine than underwear